UX Usability & Design
Flint Hills Group has the best tools, processes, and services to design a superior user experience for your customers! We leverage our unique user perspective and partner with you to develop amazing results. Our UX architects will raise the quality and usability of your product solution which will increase your customer's satisfaction and drive increased revenue! Read the following sections for a quick overview of what user experience and usability is all about and how Flint Hills Group can help you using their proven UX & Usability services!
What is User Experience (UX)?
Most people equate a user interface (UI) with user experience. While the UI plays a very important part, it is just one aspect of the total user experience. User experience covers the entire spectrum of the interactions your users have with your company’s products and services (hardware, software, websites, documentation, packaging, and support). Each interaction ultimately influences the user’s perception, both positively and negatively, about the quality of, usability of and trust in, your company’s product.
To achieve a superior user experience, Flint Hills Group (FHG) offers professionals that can objectively step back with a user’s perspective. With this unique perspective, a UX architect can evaluate existing solutions or help design new solutions by integrating the appropriate pieces into an experience that your users will love! Remember, perceptions come quickly but stay long!
What is Usability?
Usability is one aspect of the broader user experience. It is an attribute and process that determines how easy the overall solution is to learn, to use, and ultimately delight your end user. FHG UX architects work with your team to iteratively integrate usability into the solution as it is being built.
Why Does UX and Usability Matter?
Companies are beginning to understand that designing and creating a great user experience can be a key-differentiating factor given ever-increasing competition and common “me-too” features across product offerings. And most importantly, users will no longer tolerate a product solution with a poor user experience and shoddy usability. They will quickly look elsewhere if they encounter difficulty in using and learning your product. Nothing is more frustrating than to have your teams spend countless hours designing and developing a new product or set of features, only to have it rejected by users because it is too difficult to use. Even if you keep your customers, you have created additional non-revenue work for your customer support and engineering teams that only increases your support costs and reduces your profitability.
The proven UX and usability processes and services explained below can help predict and ensure the success of your total product solution before it reaches your end users. Why take a chance? Reduce your risks and heighten your success by partnering with Flint Hills Group.
UX & Usability Services
During consultation, we can help you determine which services are right for you.
End-User & Product Analysis
Through a series of collaborative meetings with your key stakeholders, we will obtain a comprehensive understanding of your primary and secondary users and the environment in which they will be using your product. In addition, we will learn about the key functions your product offers to your users. A User & Product Profile is created that ensures all stakeholders agree on a common vision which helps drive further user experience discussion and improvements.
End User Interviews & Feedback Sessions
Conduct a series of interviews with your targeted end users to get first-hand exposure to their needs and concerns. We can also follow up with them when mockups of designs are completed to get their initial feedback before we start actual development.
Heuristic (Expert) Usability Evaluation of Current User Experience
Evaluate your current product’s user experience (user interfaces, websites, online help, documentation, etc.) looking for…
- Unintuitive interactions and user flows
- Non-conformance to UI principles and standards
- Improvements to increase overall usability
We will also conduct interviews with internal team members to learn about current issues and obtain suggestions for improvement. Results are provided in a detailed Feedback Worksheet.
Out-Of-Box (OOBE) Expert Usability Evaluation
Review the overall steps and processes a user encounters during initial exposure to your product and evaluate how well the different pieces fit together. Focus areas include ordering and initial communication, web site reviews, unpacking, hardware installation, software installation and initial setup. This is a critical evaluation that allows stakeholders to see, perhaps for the first time, how well aligned various aspects of the overall solution have been developed. Results are provided in a detailed Feedback Worksheet as well as a Summary Presentation.
Scenario-Based Usability Evaluation
Obtain 3 to 5 intended users of your product and observe them as they attempt to complete tasks using real-world scenarios. A usability evaluation can be conducted on completed products, various stages of prototypes during iterative development, and also on the complete solution using a scenario-based out-of-box (OOBE) evaluation. These evaluations help to ensure your product is usable before it is released to your end users. Results are provided in a detailed Feedback Worksheet as well as a Summary Presentation.
User Interface Design
Using proven UI principles and rapid prototyping tools, we can quickly develop iterative designs to meet your product and user requirements. The mockup designs can be used for stakeholder reviews and approvals, usability evaluations, as well as an effective communication mechanism among UX architects, UI developers and quality-assurance testers.
Overall Project Management of UX/UI Development
Given the involvement of UX architects during the upfront UX & Usability services and their unique end-user perspective, they can help coordinate and drive other activities such as requirements generation and prioritization, and development sprint planning and execution.