4 Reasons Your Company Should Be Using Machine Learning

In today’s workplace, companies need a skilled workforce within their organization to address complex problems. With much of our lives and jobs existing within the digital space, complex issues and their solutions need to occur there. From understanding complex code to scraping thousands of user data cells to identify marketing trends, machine learning can easily accomplish these tasks.

If you know where to look, you can find machine learning in every industry, from finance to healthcare and retail. Machine learning isn’t just science fiction anymore. It is real life, and it is here to stay. Today, machine learning has become woven into the fabric of many businesses, and these businesses lean heavily on this technology to remain competitive within the market.

How Machine Learning Works

Machine learning is a subfield of artificial intelligence (AI). AI is the larger concept typically defined as a machine that can stimulate and imitate human behavior. Machine learning is a subgroup of AI, and it allows systems to perform complex tasks without being explicitly programmed. At its most fundamental level, machine learning adapts independently and makes choices based on calculations and analysis.

Machine learning was developed using deep learning applications. These models learn, identify patterns and make decisions based on their computations. Machines built this way are constantly learning, evolving, and solving problems. In addition, they produce increasingly more accurate data and results, trying to help reduce the possibility of human error.

Incorporate Machine Learning In Your Business

Incorporating machine learning into your work process isn’t scary or as unfamiliar as you think. If you don’t believe that you’re already using machine learning – think again. So much of what we encounter and the functions we perform on the internet are powered by machine learning. For example, personal banking, home assistants, streaming services, and social media platforms all use a form of machine learning.

According to a 2020 Deloitte survey, 67% of companies use machine learning, and 97% are using or planning to use it next year. If you’re not a part of either of these numbers, it’s time you look at machine learning and find out how you can incorporate it into your business. If you’re still not sure about this technology, we think you should reconsider. Here are our top 4 reasons why we think you should incorporate machine learning into your business practice.

Simplifies Through Automation

Machine learning will expedite your processes through automation. Automation helps perform mundane daily tasks and frees up more time for productivity. When internal automation is set up, employees are more productive, and their time is spent focusing on finishing the job instead of managing emails, meetings, schedules, etc.

Automation also helps with external business practices such as implementing marketing campaigns and sales activities. Machine learning can learn and adapt to your business data, and you can use automation to make your daily life task-free and straightforward.

Saves Time & Money

Machine learning is very good at computations. Very good. The right systems can test thousands of mathematical models and be extremely precise in their analysis and results. The results provide critical information that assists businesses in making more informed and data-backed decisions.

When this meaningful data is implemented correctly, it can solve complex business problems and save time and money. Using data and making the right decision the first time can be the difference between a company staying competitive or sinking in a highly saturated market.

Scales Your Business

From startups to established businesses, scaling can be a pain point. When you try to scale your business, you’re looking to support and grow your company. Scaling requires a variety of steps, from planning to financial backing. Using machine learning when you start this process will help your business grow without being hampered.

Machine learning can help you seamlessly connect all your campaigns, software, and marketing channels. Using machine learning allows you quickly scale up with less effort than before.

Enhances Personalization

Understanding your clients better allows you to deliver exceptional service. With machine learning, your business can identify and analyze specific segments of users who interact with your brand. From visitors to your website, mobile app, or even those who click on your advertisements, machine learning processes large data sets to assess and identify what customers have the best conversion potential.

With machine learning focused on providing the data, you can focus on building and nurturing relationships with customers. You will be equipped with the data to create specific buyer personas and identify those who will provide you the most significant ROI.

Grow With Flint Hills Group

Our experienced team at Flint Hills Group is able to create custom solutions that include machine learning. We know how important machine learning is for successful businesses today and we are ready to create the solution to best help your business. From building simple chatbots to big data analysis tools – we have the skill and experience to build and grow sophisticated programs to help tackle your business needs. View an application we created with machine learning or contact us today to learn more!